Fine segmentation & intelligent scoring
Use Dynamics 365 to precisely target your prospects according to their behaviors and activate the right lever, at the right time, thanks to lead scoring.
Delivering connected customer journeys with Askware
Are your campaigns attracting traffic but struggling to convert? Our experts design intelligent paths, automate your actions and measure the real impact of each euro invested. Segmentation, scoring, omnichannel: everything is designed to boost your conversions and your ROI.
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Understand your customers and create personalized experiences
Unclear attribution, painstaking transfer between marketing and sales, poorly personalized campaigns, homemade automation, approximate ROI measurement... Result : lost prospects, poorly allocated budgets and stunted growth.
Without marketing and finances driven by data and intelligently automated, each point of friction becomes a loss of profit.
From acquisition to conversion: with Dynamics 365 Customer Insights
Askware intelligently connects your tools and teams to turn every interaction into an opportunity: a streamlined customer journey, maximized engagement and improved conversion rate.
Marketing campaign automation
Create intelligent customer journeys triggered by the actions of your prospects, and automate a personalized relationship at each stage of the buyer journey.
Multichannel & advanced personalization
Offer a smooth and personalized experience on all channels — email, SMS, social networks, ads — adapted to the profile and expectations of each prospect.
Continuous measurement & optimization
Manage your performance in real time with Power BI dashboards: conversions, ROI, attribution... and optimize thanks to automated insights and A/B tests.
Strategic & technical support
Our experts go beyond deployment: they rethink your strategy, train your teams and support you to maximize your performance.
Optimize your processes today with Askware
Our experts analyze your current acquisition funnel and offer you a personalized strategy to maximize your lead generation and your ROI.
Dynamics 365 certified expertise
Proven methodology on multi-sector projects
Optimized marketing ROI from the first campaigns
Team training and ongoing support
Native integration with your existing CRM
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From strategy to execution: our support
They are transforming their jobs thanks to our support
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Transform your business approach with Askware and discover how to multiply your lead generation while optimizing your investments.
Your questions, our answers
Do you already have to have a Dynamics 365 CRM to use Customer Insights?
No Customer Insights can be used independently of a CRM. It connects to multiple data sources including Salesforce, HubSpot, SAP, SQL databases, or flat files. The integration with the Microsoft ecosystem is native, but the openness remains total.
What is the difference between Customer Insights and a traditional CRM?
A CRM manages the customer relationship (contacts, opportunities, activities). Customer Insights goes further: it centralizes and connects data from multiple sources (CRM, web, email, support, etc.) to provide a unified, enriched and intelligent view of the customer, with insights that can be activated in real time.
How long does it take to get value with Customer Insights?
Thanks to ready-to-use connectors and low-code logic, the first use cases (segmentation, scoring, dashboard) can be operational in a few weeks. Askware favors an iterative approach, oriented to quick wins and a gradual increase in power.
Can we measure the performance or the ROI of the platform?
Yes. Customer Insights makes it possible to monitor the evolution of marketing and sales indicators: engagement rate, conversion rate, sales cycle, customer value, churn... Thanks to better segmentation and automation, you increase efficiency while reducing operational costs.