Askware participates in the 2025 Power Platform Conference in Las Vegas
Askware will be present at the 2025 Power Platform Conference in Las Vegas, the flagship global Power Platform event. A 3rd participation full of meaning for our team.
Askware opens its new headquarters in Novation City and accelerates its expansion between Europe, Africa and the Middle East
Askware, a consulting and technological expertise firm specializing in customer experience and supporting businesses in their digital transformation, announces the inauguration of its new headquarters in Novation City, in Sousse. This event, organized on March 27, 2026, was held in the presence of customers, partners and players in the technological ecosystem from several countries.
This event marks a new stage in Askware's growth trajectory. It is part of a clear ambition: to become a leading player in the Microsoft ecosystem in France, North Africa and the Middle East. On this occasion, customers and partners from several countries responded, illustrating the international presence of the company and the confidence placed in its expertise.
Askware was founded by Lassaad Attig, with more than twenty years of experience in the Microsoft ecosystem, including several years as a solutions expert at Microsoft France. This dual culture, both technical and field-oriented, is at the heart of Askware's vision: digital transformation is not limited to tools, it is based above all on the ability to deeply understand business challenges and to translate them into concrete, sustainable and value-creating solutions for organizations.
Based in Sousse, where its main headquarters are located, Askware has an office in Paris and is continuing its development in North Africa and the Middle East. The company supports international organizations.
A new headquarters at the heart of the technological ecosystem
The installation of the new headquarters in Novation City is part of Askware's desire to strengthen its presence in the Tunisian technological ecosystem while supporting its international growth.
This new space will allow the company to strengthen its consulting and integration activities, attract and welcome new talent, as well as strengthen its delivery capabilities. “The opening of this new headquarters represents an important step in the evolution of Askware. It reflects our ambition to continue growing and to support our customers in their digital transformation projects on an international scale,” said Lassaad Attig, founder and president of Askware, at the inauguration.
An expansion strategy in North Africa and the Middle East
As part of its international development strategy, Askware is accelerating its expansion in North Africa and Middle East, regions driven by a strong dynamic of digital transformation and technological investment.
At the same time, the company is continuing to strengthen its quality and safety standards, in particular through international certification procedures such as ISO 9001 and ISO 27001.
About Askware
Askware supports organizations in their digital transformation by rethinking the customer experience and business processes to generate a lasting impact. The firm works with international groups and leading players in sectors such as hospitality, luxury, real estate development and private equity, by fully integrating the opportunities offered by artificial intelligence.
Based on the Microsoft ecosystem, Askware designs and deploys innovative solutions, particularly around data and AI, to accelerate performance, strengthen agility and create value on a large scale.
